Stitch Sainte Luce is a women’s sustainable embroidery business project in Madagascar, Africa. This charity project is geared towards community development through providing embroidery training for women. With an emphasis on sustainability, the new skills help women earn a living and alleviate the chronic poverty faced by their families.

Since 2012 the charity has provided embroidery training to 21 women who are currently working towards building a sustainable business association. We emphasise sustainability so that this project can live on and continue to make a living for members of the community. An initial 11 women were selected and through the great success of the business, a second phase with 12 new participants was launched in 2014. It is a cooperative project, with all decisions being made communally.

As the sustainable business grows and grows, the students are being taught English, business and marketing skills. The project is run by British registered charity SEED Madagascar – find out more about all of their projects here.

The Stitch embroidery project has become integral to the three villages that make up Sainte Luce. Many of the women are married to fishermen and their ability to earn money that does not rely on the increasingly dangerous ocean means that their husbands do not have to take as many risks.

Stitch embroiderers create a beautiful range of handmade fashion and interior accessories which they sell in the Sainte Luce Studio boutique, and at specialist events in the UK. We have also been selling our products on Peace Boat for the past two years. See our Products pages to buy or commission directly from the studio!


Anastasy “Since I have been doing the embroidery training my mind has been opened. Before I had to borrow the money to buy food. Now I have found another way. My life is getting easier and better already!” – Anastasy