What is Stitch?

Stitch Sainte Luce is a women’s embroidery business project in Madagascar, Africa. This charity project is geared towards community development through providing embroidery training for women. With an emphasis on sustainability, the new skills help women earn a living and alleviate the chronic poverty faced by their families.

Since 2012 the project has provided embroidery training to 21 women who are currently working towards building a business association. As the business grows and grows, the students are also being taught English and marketing skills. The project is run by British registered charity SEED Madagascar.

The Stitch embroidery project has become integral to the three villages that make up Sainte Luce. Many of the women are married to fishermen and their ability to earn money that does not rely on the increasingly dangerous ocean means that their husbands do not have to take as many risks.

Unique handmade embroidery

Stitch embroiderers create a beautiful range of handmade fashion and interior accessories which they sell in the Sainte Luce Studio boutique, and at specialist events in the UK. We have also been selling our products on Peace Boat for the past two years.

Find out more about our products or commission something special directly from the studio!

“Since I have been doing the embroidery training my mind has been opened. Before I had to borrow the money to buy food. Now I have found another way. My life is getting easier and better already!”

Latest from the Studio

Embroidery for the people - I first heard about Stitch at the start of my year in Madagascar, in Autumn 2013. The SEED office staff
99 New Ladies Join Stitch! - The Stitch Cooperative is expanding! In January we were able to welcome an incredible 99 new women into the Stitch
Bank Holiday Success & Exciting New Packages from Madagascar - By some kind of miracle, we were blessed with the most beautiful sunny Bank Holiday weekend in London, and we