Our Achievements So Far

Monitoring takes place roughly every six months in order to evaluate the impacts of Stitch. This shows whether we are meeting our objectives and informs future development of the project. The latest information was collected in January 2017, through a combination of interviews and sales data. It gives a taste of just a few of our recent achievements.

Scroll down to see our earlier achievements – every single Stitch sale has helped us achieve this!

January 2017

At the time of the final monitoring of Phase III in January 2017, there were 21 full embroiderers and 79 associate embroiderers, with 90% of these having sold products through the association.

During Phase III international sales increased considerably, including new stalls at Glastonbury Music Festival in the UK and a series of custom commissioned wall-hangings for a cultural art exhibition in Wisconsin, USA.

Final monitoring of Phase III in 2017 indicated income from Stitch:

  • Directly supports 181 people
  • Provides food for 168 family members
  • Funds school places for 54 children

However, these numbers are expected to be underestimates, as they do not take into account people supported by the 79 associate embroiderers; so it’s estimated Stitch benefited around 200 people (about 10% of the community) by the end of Phase III in 2017.

Sales

Sales continued to rise in Phase III (2015-17) and have in Phase IV (2018-) so far. In total, sales of Stitch products generated 91.7 million Ariary (over £23,000) during Phase III, leading to greatly increased incomes for the embroiderers.

Total sales 2014-15 chart

Sales in Madagascar have been strong and also rose during Phase III, accounting for 69% of the total.

Domestic sales 2014-17

January 2016

Sales

The sales team in the studio keep records of every product we sell, to make sure the right embroiderer gets the money. This allows us to see increases over time.

6 monthly sales breakdown intensive training

Employees

Having a reliable income like embroidery allows women to provide employment to other members of the community – giving them more time to spend on their designs. Typically this employment is laundry, herding cattle and farming cassava.

employees

 

Trainees

The embroiderers informally train members of their families and friends to meet the demand for both Stitch goods and livelihoods. Numbers vary from day to day as people take up embroidery to fit around their daily lives.

trainees

November 2014

children benefitted by Stitch Sainte Luceembroidery pays for education153 clothed

graph beneficiary numbers

Stitch sainte luce monthly sales

Stitch sainte luce individual earnings

These talented women work tirelessly creating their incredibly beautiful and colourful hand-embroidered accessories. Women’s ability to maintain embroidery sustainable livelihoods has become a reality in Sainte Luce in the South East of Madagascar. This project is geared towards sustainability and each student has been able to train family members in the art of embroidery, extending the possibility of creating a sustainable livelihood from embroidery.